Below is the entire book Katelyn wrote and designed for her proposal for Founder’s Day new look during her internship with Kirby Risk. The book is composed of two sections, the first explaining her process while creating the proposed logo as well as ways to celebrate Founder’s Day for branch leaders.
Kirby Risk Founder’s Day Brand Book Proposal
Cover- Shows the proposed branding
Drawing of company founder, Kirby Risk, and a quote from him that summarizes his company values
These ten Values and Principles are a staple of Kirby Risk, and with Kirby's signature bowtie, Katelyn designed a picture that embraced the company culture.
Collage visualizing how Founder's Day uses Kirby Risk's Values and Principles.
Initial sketches of the logo
First testing with vector drawings
Experimentation with other symbols
Changes made in order to create the best design
Explanation for each design choice
Exact measurements and design details so that the typography can be recreated if needed.
Transition page
Sample products with the logo on it
Simple T-Shirt Design examples to show what the logo would look like on apparel
Back of cover, meant to embody who Kirby was and provide inspiration.